Diana Chrouch

Diana Chrouch is an ardent advocate for black led businesses that has provided business support services for over 20 years

She is currently special advisor to the All Parliamentary Group for Ethnic Minority Business Owners and chair for the Federation of Small Business national policy for Ethnic Minority Business.

Diana is a member of UK Finance’s Small Business Advisory Panel which is the trade association for the UK’s banking industry. Diana also sits on the Business Banking Resolution Service’s SME Liaison Panel which exists to provide a feedback loop about bank complaint handling between SMEs and the resolution service.
Diana is the author of the very well received report “Voice from the Grassroots – Impact of COVID 19 on Black, Asian & Minority Ethnic Business Owners” which was published by the APPG for Ethnic Minority Business Owners in October 2020. The report highlights a range of issues which ethic minority owned businesses including barriers to accessing tailored business support, procurement contracts, finance and investment.
She was awarded the Woman of Excellence Award by Wintrade 2019 for her tireless work in leading diversity and inclusion strategies.